Too Much Automation

Candidates react negatively to lack of human touch.

Too Much Automation

Asia Pacific

Randstad has found that job-seekers in Singapore, Hong Kong and Malaysia are becoming frustrated with overly-automated recruitment processes. With Automation being the latest must-have for many organisations around the world, Human Resources professionals have also taken to automation to boost their recruitment processes. However, attempts to automate the hiring process has failed to impress prospective job-seekers across the board.

Latest findings show that the majority of job-seekers in Singapore, Hong Kong and Malaysia have been frustrated with automation in their job searches. 54 per cent say that the lack of personal touch has made their job search experiences frustrating. Reasons behind this sentiment are that 49 per cent of candidates feel that the job search has been made more impersonal by technology and a further 42 per cent feel that online job applications get fewer responses from the employer.


These statistics illustrate how job-seekers feel that technology is not actually helping them in their job search, but rather is hindering their prospects at jobs that they may have interest in. Despite the discouraging findings, candidates still say that they want technology to enhance their experience, provided that hiring managers or recruiters still focus on the human connection.

Managing director for Randstad Singapore, Hong Kong and Malaysia, Michael Smith noted: “These latest research findings are a timely reminder that organisations must take great care in the implementation of new innovative technologies in their recruitment processes. A failure to do so may result in the damaging of their employer brands, hindering their ability to attract and retain the best talent.”

This Randstad survey was conducted in September 2017 with 2,000 respondents, split across Singapore, Hong Kong and Malaysia.



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