Negative Impact

Long hiring process can damage brand.

Negative Impact

Asia Pacific

The Randstad Candidate Expectations survey has revealed that one in two jobseekers (53 per cent) develop a negative impression of the prospective employer if the hiring process takes longer than expected. The survey reported that an efficient hiring process is more important to job seekers as compared to other factors such as the company’s reputation and workplace environment. Furthermore, 89 per cent of job seekers are more likely to reject an offer if the process takes more than four weeks across Singapore, Hong Kong and Malaysia.

Managing director for Randstad Singapore, Hong Kong and Malaysia, Michael Smith noted: “Job seekers prioritise their own career development during the search process. As such, employers should adopt a needs-based approach towards recruitment by placing the job seekers’ career objectives and goals first.

Employers are encouraged to have a care for personal touch through regular updates and face-to-face consultations with job seekers, while leveraging HR technology to speed up the hiring and selection process. This can help reduce job seekers’ stress and anxiety throughout the recruitment process.”

Across the three markets, communication levels, degree of personal interaction and the recruiter or hiring manager are important elements to at least one-third of job seekers during the recruitment process. The bottom three considerations that impact the job seeker’s experience are workplace environment, online presence and the use of innovative, emerging technologies.

These results further emphasise the need for organisations to develop a personalised recruitment process that places the job seeker’s requirements first. 


“Which of the following are most likely to create a negative impression of a prospective employer during your job search? (Select all that applies)” 





Hong Kong


Length of the hiring process

53 per cent

53 per cent

52 per cent

54 per cent

Company’s overall reputation

40 per cent

43 per cent

38 per cent

41 per cent

Recruiter/hiring manager

39 per cent

43 per cent

42 per cent

31 per cent

Communication level throughout the process

37 per cent

41 per cent

36 per cent

34 per cent

Degree of personal human interaction

32 per cent

33 per cent

33 per cent

31 per cent

Organisation’s workplace environment

26 per cent

23 per cent

28 per cent

27 per cent

Company’s online presence

16 per cent

13 per cent

18 per cent

16 per cent

Use of innovative, emerging technologies

6 per cent

4 per cent

6 per cent

8 per cent




The Randstad Candidate Expectations online survey was conducted in September 2017 with 2,000 respondents from across Singapore, Hong Kong and Malaysia.



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