Monster have announced the latest addition to its product portfolio, Power Job Ads, which it describes as a revolutionary proposition that connects businesses with relevant candidates wherever they are online. As candidate online behaviour continues to evolve, engaging with people, brands and businesses across devices, geographies and platforms, organisations can no longer expect top candidates to find them – especially if they are not looking for a new role.
Power Job Ads have been developed specifically to address and resolve this issue, allowing recruiters to engage with active and passive candidates in three ways every time they post a vacancy; through the Monster network, through social media and through targeted behavioural marketing that reaches the sites and apps people are using every day. Passive candidates may not be on job sites, but they will be keeping an eye out for career opportunities they encounter during their day to day activities. As the job market becomes increasingly competitive, reaching these passive candidates as part of a recruitment drive has never been more important.
How they work
As soon as a recruitment manager posts a job advert, it will instantly be visible to the 3.2 million active job seekers looking for the right position through the Monster network. Next, Monster’s proprietary and innovative technology will utilise data from more than 100 social sources and use precise targeting to promote the vacancy in front of suitable candidates across Facebook, Twitter, and Instagram, as well as lifestyle and news sites. The vacancy will also be included in targeted emails and search engine marketing.
This unique approach will generate thousands of impressions to promote the job, allowing businesses to hit both active and passive candidates in one go – the Holy Grail for recruiters.
Power Job Ads are extremely easy to use, recruiters simply post their vacancy as normal. Results are clearly displayed and tracked in a single report so performance can be monitored throughout the campaign.
Andy Sumner, MD UK and Ireland, Monster, said: “We’re incredibly excited to launch this new offering to the market. In the current landscape, where there are fewer active candidates than ever before, it is becoming more difficult for businesses to find and connect with the talent they are seeking using traditional methods alone. Monster Power Job Ads is a first for the industry, the only job advertising solution capable of targeting active and passive job seekers at the same time, without substantial extra cost or having to navigate a complicated system. We think it’s going to transform the way recruiters find the right talent.”