Tiger Recruitment has rebranded as it seeks to strengthen its market position in London and the City, as well as nationally and internationally. The new brand reaffirms Tiger’s progressive and fast-growing status.
The firm, which specialises in placing high quality support staff into top businesses and high wealth private individuals, has seen a significant increase in the number of candidates it has placed, leading to a record month in January 2018. This has resulted in a 48% increase in Q1 (January to March) revenue compared to the same period last year.
Since the company was established in 2001, Tiger has continued to grow organically, remaining close to its original principles of quality and ensuring the placement of the best candidates for the client.
Tiger’s CEO, David Morel, said: “The rebrand is not a move away from these core principles but instead represents our evolution as an innovative business in a contemporary working world. In addition to our focus on quality, it is our integrity, innovation and culture that sets us apart. Tiger’s new brand identity is a more accurate representation of the ways in which we stand out from our competitors.”
The rebrand also coincides with the opening of a new Dubai office and the launch of a new website, adding further value for clients and candidates. Users can register for upcoming thought-leadership and networking events, view over 500 articles, videos and podcasts as well as take advantage of a new resources hub that offers job description templates, comprehensive hiring advice and job searching tips.
The rebrand also marks the introduction of a new membership-based organisation: ‘The PA Collective’. Following an application process, this will be available to PAs and EAs on the updated app, giving them access to a community forum as well as benefits from a range of Tiger-approved partners. The PA Collective will also host and deliver social and thought leadership events.
David Morel added: “Working with a range of clients including private individuals, corporate businesses, entrepreneurs and creatives, it was important for us to take active steps to create a more contemporary brand that was befitting of the clients we work so closely with. Our new tagline Fiercely Distinctive succinctly encompasses our innovative approach to all that we do.
“When I first founded Tiger, I wanted to create a market-leading brand that broke the traditional industry mould,” he says. “Tiger is about more than just recruitment – it’s about adding value, whether that be hosting a CV workshop for graduates or brainstorming a talent acquisition strategy with a CEO. We wanted to use the rebranding to really reflect our personalised approach.”
David concluded: “We’ve seen tremendous growth in our business over recent years which is due to a sustained increase in new positions as businesses buck any uncertainties in the market caused by Brexit. It’s a really exciting time for Tiger - the rebrand captures both our past success and our ambition for the future.”