New research from ManpowerGroup has shown that technology can provide a better experience for today’s job-seekers, provided it is tailored to candidates and combined with an in-person approach. With global talent shortages reaching a 12-year high, and 45 per cent of employers struggling to fill open positions ManpowerGroup recognises that skilled workers are in the driver's seat and employers need to work hard to find and attract candidates. To understand the experience people want when applying for new roles, ManpowerGroup surveyed 18,000 individuals aged 18-65 from 24 countries.
"We asked what candidates want from their job search and they told us they expect to find a job in the same way they consume other services, with a personalised, yet tech-centred approach.” said Kate Donovan, senior vice president of ManpowerGroup Solutions and Global RPO President. "People are searching for jobs on multiple channels. To attract the very best candidates, employers should use algorithms and contextual re-targeting, which means using a candidate’s browsing history and correlating this to career interests. A customised strategy is the only way to go, blending great technology and great personal experiences. This is what creates a stand out candidate experience.”
The best organisations are using predictive algorithms to serve ads based on a user’s browsing history and articles read. Personalising ads to fit an individual’s skills and interests leads to greater efficiency and accuracy. The report finds delivering a personalised and tailored message is still key: 26 per cent of candidates say in-person interviews are their number one choice of interaction with a new employer. When culture and purpose are key priorities for candidates in choosing their next role, the face-to-face meeting is as valuable as ever.
Visit https://www.manpowergroupsolutions.com/candidatepreferences for detailed information on candidate preferences or to download the report, Siri, Find Me a New Job.