IC & HR Integrating

VMAGROUP report identifies merging trend.

IC & HR Integrating

UK & Europe

The seventh edition of Inside Insight, a report compiled by VMAGROUP has shown there is a gradual integration occurring between theInternal Communications (IC) function and Human Resources (HR). This is a result of an overlap in remit between both functions. 

Key findings:

·         Over the last four surveys, there has been a gradual rise in internal communications teams reporting to HR (13 per cent in 2014, 18 per cent in 2015, 21 per cent in 2016 and 21 per cent in 2017). 

·           ‘Employee engagement’ is the second most important competency for an IC professional as highlighted by over 75 per cent of respondents. A skill that is also crucial for HR professionals. 

·         There is potentially a critical lack of engagement in the IC sector as 66 per cent of IC practitioners feel they are fairly rewarded for their work and 57 per cent have received an internal pay rise in the last year, but: t:

o    60 per cent have applied for a new job in the last 12 months

o    72 per cent of IC professionals will be looking for a new role in 2018

o    56 per cent will move to a competitor for a salary increase of less than 10 per cent

“I strongly believe there has never been a better time to be in internal communications – salaries are steady, industry size is steady or growing, and the function has more influence in organisations,” says Andrew Harvey, executive director at VMAGROUP. “But, I do think we are at a watershed moment where the drive to use digital channels to create value will be hugely important and part of achieving this will involve working closely with other functions in the organisation, in particular HR, and IC professionals investing in their own development to have the right skills to accomplish it.”



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