Rebrand to Reflect Evolving Recruitment

WCN becomes Oleeo.

Rebrand to Reflect Evolving Recruitment


World Careers Network (WCN), the talent acquisition pioneer first established in 1995, is today announcing a new brand identity, Oleeo, launched to coincide with new offerings designed to let recruiters reclaim time for talent engagement. 

Effective immediately, Oleeo - which has offices in London, New York and Vietnam - will offer a machine learning and big data-based suite of talent acquisition tools including a multiple award-winning Applicant Tracking System and a refreshed Candidate Relationship Management platform.

Speaking to The Global Recruiter, Charles Hipps, CEO at Oleeo said the changes had to do with how the role of talent acquisition has evolved and making sure that the Oleeo platform can prove its credentials in keeping up with this rapid change of pace. “Our new brand lets us really emphasise our innovations and be more closely aligned to the modern needs of recruiters than we perhaps had as WCN,” he said. “There are no significant changes to our offerings. What is new is that we are now operating as one truly global company with the offerings available in every market – UK, US and APAC - rather than having separate divisions in each region.”

Indeed, the shift to becoming Oleeo has been designed to enable the company to emphasise its commitment to innovation and address the pressing issues that dominate talent acquisition in the modern era. “Recruiting has to keep on moving with the times,” says Hipps. “For us, we need to be seen as credible technology partners who can help ease pain points like quality of talent, diversity and slow times to hire with easy to use contemporary cloud software offerings, which we will continue to evolve. Our focus is all about making life easier for HR and recruitment teams by freeing up resourcing time so they can concentrate on engaging great potential hires.”

The new name stems from the mid-century term Olio, which means a diverse collection of things that together make something extraordinary. “Like this word, through our prescriptive analytics and intelligent automation, we help employers easily draw on the biggest possible pool of talent to create brilliant teams,” added Hipps. “With us, the efficiency of our technology and the predictive power of data work hand in hand to meet the hiring challenges of today. The result is more effective hiring for companies and a more engaging experience for candidates.”

The company’s award-winning suite – recently hailed by IDC, Aragon Research and Constellation Research – has driven measurable hiring improvements for more than 400 companies globally, including Morgan Stanley, WPP, Marks & Spencer, the UK Civil Service and NBCUniversal. 

“The role of data in successful hiring is undeniable today,” argues Kyle Lagunas, research manager, IDC. “Solutions such as Oleeo – backed by a solid understanding of HR and shepherded by seasoned leadership – will play an increasingly critical role in helping companies of all sizes navigate the pace and complexity of hiring today."



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